Internet Decisisions


October 2007: Herndon Presents at International Internet Research Conference

Vancouver, Canada (October 18, 2007) - Keith Herndon, President of Atlanta-based Internet Decisions, LLC, presented a research paper at the 8th annual conference of the Association of Internet Researchers held here at Simon Fraser University.

AOIR Photo

Herndon presents at international Internet resesarch conference.

Herndon's presentation, "The Hype and History of Early Online Media Endeavors," explored online media projects sponsored by the newspaper industry in the early 1980s, more than a decade before the Internet became a reality for consumers. The paper specifically focused on the experiences of the ill-fated Viewtron project of the now defunct Knight-Ridder Inc. newspaper chain in discussing the early experiments in interactive media.

"As a consultant, case studies often play an important role in strategic planning engagements. Industry executives can glean valuable insights into current business challenges by studying the successes and failures of those who came before them," explained Herndon. "In researching these histories, it is very useful to do so within an academic framework and within the context of a conference that brings together so many researchers with many diverse points of view. The end result is much richer."

Herndon's presentation was part of a multi-year doctoral research program in Internet Studies he has undertaken with the supervision of Matthew Allen, Ph.D., at the Curtin University of Technology in Perth, Australia. "It is exciting to be part of such a cutting edge program; one that embraces the Internet to bridge great distances in the teaching and learning process while at the same time engaging in the study of the medium itself," Herndon said.

"Keith's recent presentation at the AOIR conference demonstrates the keen eye he brings to analyzing the Internet. His experience in business and communications really shows through, aiding his scholarly analysis and research," said Allen, who is also president of AOIR.

The Association of Internet Researchers ( is an international academic association dedicated to the advancement of the cross-disciplinary field of Internet studies. It is a member-based support network promoting critical and scholarly Internet research independent from traditional disciplines and existing across academic borders.

Internet Decisions ( is a research services and strategic planning firm. It assists companies and organizations of all sizes with a variety of services including competitive intelligence, vendor analysis and various types of market research.