Internet Decisisions


July 2011: Herndon Signs Contract with Peter Lang Publishing; Third Book to be Released in Summer 2012

New York, NY (July 18, 2011) - Dr. Keith Herndon, President of Atlanta-based Internet Decisions, LLC, has signed a publishing contract with Peter Lang Publishing to release his third book next summer.

This latest book has the working title, The Daily Fail: How U.S. Newspapers Lost the Digital Revolution. It is based on research Dr. Herndon conducted as part of a Ph.D. program in Internet Studies he completed under the supervision of Matthew Allen, Ph.D., at the Curtin University of Technology in Perth, Australia.

The book will be released under the publishing company's Digital Formations series and will be edited by Dr. Steve Jones, Distinguished Professor of Communication at the University of Illinois-Chicago.

Dr. Herndon's book is a thoroughly researched media history of the newspaper industry's relationship with online media beginning in 1980 when the industry was a pioneer in digital endeavors. It also chronicles the period when the newspaper industry confronted the emergence of the Internet as a consumer medium and discusses the operating practices of newspapers as they attempted to exploit online opportunities. Dr. Herndon's research was also informed by his personal knowledge of the newspaper and Internet industries drawn from a long career in both fields.

"While the book is about the newspaper industry, its conditions speak to a broader audience in that many industries have struggled to compete in the digital era," Dr. Herndon said. "Students as well as business executives can glean valuable insights into current business challenges by studying the historical experiences of an industry coping with radical change."

Herndon's previous two books were compilations of interviews with experts: Entrepreneurs and Innovation: Creating Value with Emerging Technologies was published in October 2008, and Raising Capital When You Don't Have a Silicon Valley Address was released in 2007. Both books were published by Innovations Publishing LLC.

In addition to his position at Internet Decisions, LLC, Dr. Herndon is an adjunct professor at Kennesaw State University where he has taught a variety of communication courses. He has also taught media ethics and served as an executive-in-residence at the Grady College of Journalism and Mass Communication at the University of Georgia, his undergraduate alma mater.

About Peter Lang Publishing

Founded in 1982, Peter Lang Publishing/USA ( is the North American division of the Peter Lang International Academic Publishing Group. The company, headquartered in downtown Manhattan, specializes in the publication of advanced textbooks in education, media & communication, and Black studies for classroom use, as well as monographs in the humanities and social sciences.

About Internet Decisions

Internet Decisions ( is a research services and strategic planning firm. It assists companies and organizations of all sizes with a variety of services including competitive intelligence, vendor analysis and various types of market research. Created in 2005, the Atlanta-based firm specializes in several vertical markets including high technology, media and entertainment and healthcare. Internet Decisions works independently and in partnership with Marietta-based CSM Research. Aside from producing and interpreting research information for its clients, Internet Decisions also produces industry white papers and training material and conducts strategic presentations at the executive level.