Internet Decisisions


February 2009: Keith Herndon Presents Ideas on Innovation to the Chi Phi Club of Atlanta

Atlanta, GA - The economic climate is right for entrepreneurs seeking to turn an innovative idea into reality, according to a presentation made before the Chi Phi Club of Atlanta on February 19, 2009.

"If you listen to what many of the national commentators are saying, the message is clear: an economic recovery will not come from federal bailout dollars. It will come from entrepreneurs who find ways to innovate, create new businesses and build our economy from within," said Keith Herndon during the presentation. Herndon was invited to speak to the group following the publication of his book, "Entrepreneurs and Innovation: Creating Value with Emerging Technologies," a compilation of expert interviews published in October 2008.

The book's dozen interviews reveal the characteristics of entrepreneurial companies that succeed by facing down risk to create products and service that transform their markets, said Herndon, the Atlanta-based consultant who conducted the interviews and edited the compilation. "Successful innovators share many of the same traits; they aggressively protect their intellectual property, they go after market segments that represent huge potential customers and they approach their innovations with extreme passion," Herndon said.

The book was published by Atlanta-based Innovations Publishing, LLC, and can be purchased online at

Herndon said entrepreneurs seeking to build a business around a new idea will find relevant insights applicable to their own circumstances. "We talked with several successful entrepreneurs who relate their experiences in their own words, and we also interviewed experts in intellectual property law, technology commercialization and venture capital who dispense a lot of practical advice," Herndon added. Herndon's introduction explores the ubiquity of technology in a world that produces more transistors than grains of rice and explains how such abundant and inexpensive computing power has formed a platform that encourages innovation across a broad spectrum of industries.

Herndon's presentation also included examples of successful innovations that emerged from past economic downturns such as Microsoft's xBox gaming platform and Apple's iPod digital music system. He also talked about what happens when industries fail to embrace an innovative culture and use examples from the newspaper industry to illustrate his point.

The experts featured in the book compilation include: John Bacon, IP2Biz; David Lidsky, Fast Company magazine; Stephen Fleming, Georgia Tech; John Harris, Morris, Manning & Martin; Mitch Mumma, Intersouth Partners; Tony Stelliga, Quellan; Steven Stice Ph.D., University of Georgia and Aruna Biomedical; Jax Zachariah, Cyspan; Vibha Rustagi, itaas; Dolan Falconer, ScanTech Holdings; Tripp Rackley, Firethorn; and Mitch Mandich, Range Fuels. Ben Dyer, president of Innovations Publishing and founder of Peachtree Software, wrote the foreword.

In 2007, Innovations Publishing and Herndon released "Raising Capital When You Don't Have a Silicon Valley Address," a similar compilation of expert interviews for entrepreneurs in emerging growth companies.

About the Presenter

Keith Herndon is president of Internet Decisions LLC, an Atlanta-based market research and strategic planning firm. Herndon, a former business writer and editor at The Atlanta Journal-Constitution, also held several executive posts before starting Internet Decisions. He was President of a business incubator, Vice President of Planning and Product Development at Cox Interactive Media and Director of Operations at Cox Radio Interactive. Herndon was actively involved in the Cox corporate venture funding activity, conducting business and technical diligence. He served on the board of directors of a Cox investment recipient and was a board adviser to other investment recipients. He also led many strategic partnerships and alliances. Herndon is a journalism graduate of the University of Georgia, holds a master's degree from the University of Oklahoma and completed a fellowship in economic journalism at the University of Missouri. For more information, please visit

About the Chi Phi Club of Atlanta

The Chi Phi Club of Atlanta is a business networking and social organization consisting of Chi Phi alums from various chapters across the country who now live in the Atlanta area. Its mission is to provide Chi Phi Brothers with the opportunity for business networking and to spend time together in a social setting; assist local Chapters & Colonies and their individual members in coordination with their alumni associations and housing corporations and encourage members to support the Chi Phi Fraternity and Chi Phi Educational Trust.