Internet Decisisions


October 2007: Innovations Publishing LLC releases first book project in partnership with Internet Decisions LLC.

Atlanta, GA (October 24, 2007) - Innovations Publishing LLC has released its first book, "Raising Capital: When You Don't Have a Silicon Valley Address," a compilation of interviews with a dozen industry experts conducted and edited by Keith Herndon, an Atlanta-based writer and consultant.

"The experts we interviewed for this book have provided very practical advice and insights into the process of raising capital," said Herndon, who is president of Internet Decisions LLC, an Atlanta-based business research and strategic planning firm. "Any entrepreneur running an emerging growth business who is thinking about raising money from outside investors will find this book to be a very useful guide."

The book can be purchased online directly through its distributor, Itasca Books, at the following link:

Innovations Publishing was established in 2002 to promote and educate emerging, privately owned business ventures in the southeast United States. Its flagship product is Southeast Innovations, a subscriber-supported weekly e-newsletter that reports news on more than 700 privately-held companies based in the region. The company has also partnered with Georgia State University's Robinson College of Business to operate the RCB Eagles program, an initiative that honors exceptional private companies in the Southeast. For more information, please visit

"We are excited about extending our brand into the book publishing arena and believe strongly that this first project is in keeping with our overall mission," said Ben Dyer, president of Innovations Publishing. "When Keith Herndon approached us with his idea of creating a book of special interest to entrepreneurs, we immediately suggested he focus on the ever present and ever pressing problem of raising capital. In regions outside the venture capital centers such as Silicon Valley and Boston, the problem of raising capital is magnified, so we decided to address the issue from a geographic perspective."

The release of the book coincides with a rebound in the capital markets for entrepreneurs, which are the strongest they have been since the Internet bubble burst more than five years ago. Nevertheless, the competition for funding remains intense. Darrell Glasco, Venture Capital Relationship Manager in the Southeast for SVB Silicon Valley Bank, makes it clear in his interview that raising capital means proving your business is worthy: "The issue isn't finding capital; it's finding a good company to put the capital in," he said. And serial entrepreneur Jim Stratigos, currently CEO of Jacket Micro Devices, tells entrepreneurs that they must demonstrate commitment: ". . . you have to ask yourself if you are ready to be an entrepreneur. Are you ready to devote the time it's going to take to do it? This means making your company the center point of your life for several years."

Entrepreneurs reading the advice contained in this compilation of interviews will understand how funding professionals think and can use that insight to better position their businesses to attract capital investment. Other experts featured in the compilation include: Knox Massey, Atlanta Technology Angels; Sig Mosley, Imlay Investments; John Mills, SBIR Assistance Program, State of Georgia; Lori Whitted, Atlanta Life Venture Fund; Wright Steenrod, Chrysalis Ventures; Charles Moseley, Noro-Moseley Partners; John Huntz, Arcapita Ventures; Ted Bender, Croft & Bender; Alan Koenning, UPS Strategic Enterprise Fund; and Rick Winston, E.H. Winston and Associates.

As noted earlier, Herndon conducted and edited the interviews contained in the book and his firm also provided design and production services. Herndon is a former business writer and editor at The Atlanta Journal-Constitution and held several executive posts before starting his consulting business, including president of a business incubator, vice president of planning and product development at Cox Interactive Media and director of operations at Cox Radio Interactive. His consulting business provides research and planning services to a wide range of enterprises. For more information, please visit