Internet Decisisions


April 2009: Keith Herndon was a Featured Speaker at the National SCIP Conference in Chicago

Chicago, IL (April 23, 2009) - Primary interviews with executives should be considered an important tool in the collection of competitive intelligence, according to a presentation by Keith Herndon at the national conference of the Society of Competitive Intelligence Professionals (SCIP) held here April 22-24.

Herndon, who is president of Atlanta-based Internet Decisions, LLC, was a featured speaker in the conference's "critical skills" track. He noted that most competitive intelligence practitioners understand that primary interviews can be important tools to gain valuable information, but added that many fail to recognize the difficulties of such research when the questions require executive-level respondents who have a high-level of knowledge and a deep understanding of the issues. Herndon's presentation focused on targeting primary research at C-Level executives and other senior managers in order to gain market insights that would not be available otherwise. His presentation covered such areas as when such primary intelligence would be appropriate, the skills and tools required to execute executive level interviews and ideas about recruiting executive level respondents.

"SCIP is dedicated to providing the training and knowledge necessary to help its members guide their companies or clients toward competitive success while maintaining the highest ethical standards," Herndon said. "It was an honor to be invited to speak at this year's national conference."

Herndon's firm specializes in primary intelligence gathering for competitive intelligence and market research. It also is engaged in secondary research and strategic planning activities. Herndon is a former business writer and editor at The Atlanta Journal-Constitution and held several executive posts before starting Internet Decisions. He was President of a business incubator, Vice President of Planning and Product development at Cox Interactive Media and Director of Operations at Cox Radio Interactive. Herndon was deeply involved in the Cox corporate venture activity, conducting business and technical diligence. He served on the board of directors of a Cox investment recipient and was a board adviser to other investment recipients. Innovations Publishing LLC has published two books by Herndon that are compilations of expert interviews. The first, "Raising Capital When You Don't Have a Silicon Valley Address," was released in October 2007. His second book, "Entrepreneurs and Innovation: Creating Value with Emerging Technologies," was published in October 2008. For more information, please visit

About SCIP

The Society of Competitive Intelligence Professionals (SCIP) is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Its mission is to enhance the success of our members through leadership, education, advocacy, and networking. Specifically, SCIP provides education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence (the legal and ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors). Many SCIP members have backgrounds in market research, strategic analysis, or science and technology. Established in 1986, today SCIP has chapters around the world, with individual members in nations around the globe. In addition, SCIP has alliance partnerships with independent affiliate organizations in many countries.